Chapter 6: Program Planning

The Value of planning:

  • strategic planning 
  • requires brainstorming sessions

Some different ways to approach planning are:

  • management  by objective
planning checklist
  • client objectives
  • audience/publics
  • media channels
  • media channel objectives
  • sources and questions
  • communication strategies
  • nonverbal support

Elements of a Program Plan are: 

  • Situation
  • objectives
  • audience
  • strategy
  • tactics
  • timetable
  • budget
  • evaluation

All of the information came from the textbook Public Relations Strategies and Tactics written by Wilcox and Glenn. 


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