Chapter Six: Preparing Fact Sheets, Advisories, Media Kits, & Pitches

  • There are three kinds of fact sheets:
  1. A fact sheet about an upcoming event using boldface heading
  2. One-page sheet giving key facts about an organization
  3. A summary of a new product’s characteristics
The most common format for a media advisory uses short, bulleted items rather than long paragraphs.
  • EPKs are becoming more and more popular, but many editors prefer a printed media kit

The most important part of an e-mail pitch is the subject line.

Always remember to follow up with a pitch!

Click here to check out the textbook!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s