Chapter Six: Preparing Fact Sheets, Advisories, Media Kits, & Pitches

  • There are three kinds of fact sheets:
  1. A fact sheet about an upcoming event using boldface heading
  2. One-page sheet giving key facts about an organization
  3. A summary of a new product’s characteristics
The most common format for a media advisory uses short, bulleted items rather than long paragraphs.
  • EPKs are becoming more and more popular, but many editors prefer a printed media kit

The most important part of an e-mail pitch is the subject line.

Always remember to follow up with a pitch!

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