Chapter Seven: Creating News Features and Op-Ed

A proposal should include 5 things:

  1. Tentative title of the article
  2. Subject and theme
  3. Significance
  4. Major points
  5. Description of photos and graphics available

Personality Profiles- usually written by journalists with a strong assist from PR personnel.  The Personnel sell the idea of a profile, make the executive available, provide background information and arrange photo shoots.

Op-Ed-present a variety of views on current new events, governmental policies, pending legislation, and social issues.

A feature should include:

  • extensive quotes
  • concrete examples
  • highly descriptive words
  • information presented in an entertaining way

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