A proposal should include 5 things:
- Tentative title of the article
- Subject and theme
- Major points
- Description of photos and graphics available
Personality Profiles- usually written by journalists with a strong assist from PR personnel. The Personnel sell the idea of a profile, make the executive available, provide background information and arrange photo shoots.
Op-Ed-present a variety of views on current new events, governmental policies, pending legislation, and social issues.
A feature should include:
- extensive quotes
- concrete examples
- highly descriptive words
- information presented in an entertaining way