Chapter Eight: Selecting Publicity Photos and Graphics

This week’s reading was about using photos and graphics in public relations.

A few things that I learned are:

  • Photo News Releases are photos with larger captions and the caption tells the entire story.
  • It is important that you take a good quality photo with good contrast and sharp detail so it can be reproduced well.
  • When taking pictures, action shots are important because there is something happening ‘right before the readers eyes’.

Click here to check out the textbook!


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