This week I learned about how important is it to send your information to Radio and TV stations in a certain way….
Such as you must send a written Radio News Release to a news station instead of the regular news release or else they will have to edit it to fit the format that they use. Also, they are written with the time length as well as written in ALL CAPS.
There are two ways of creating an Audio News Release:
- Use an announcer along with a sound cite of a satisfied customer, celebrity, or company spokesperson
- Have someone with a good radio voice read the entire announcement