Chapter Ten: Distributing News to the Media

This weeks reading was about distributing news to the media. There are a few things that I found important…

  • Tip sheets are weekly newsletters that report on recent changes in news personnel and their new assignments
  • Media databases consist of the following things: names of publications and broadcast stations, mailing addresses, telephone and fax numbers, email addresses, and names of key editors and reporters.

The most common distribution channels used in public relations today are email, online newsrooms, electronic news wires, mat distribution companies, and photo placement firms.

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