Let’s start off with the most common question….WHAT EXACTLY IS A ‘SOCIAL MEDIA NEWS RELEASE’? Realwire says, “a SMNR is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large.”
A PR pratictioner should use a SMNR rather than (or perhaps in addition to) a “regular” news release?
Social Media Traning says, “although traditional news releases can incorporate links and can include some multimedia elements, a social media news release aims to completely rethink the narrative, text-focused approach to news announcements.”
As I was searching for information about SMNRs I found a few helpful websites.
- Pressitt allows you to ‘create, publish and share’ all on their website. Not only do they have templates for you to use, they also include examples! Can’t get much better than being able to see other examples! Pressitt also shows you the ‘latest’ SMNRs that have been published!
- Social Media Traning tells a lot of information about ‘what a SMNR really is’ and why you should use it. As well as the pro’s of using one. This website would be great to look at before starting to write your SMNR.
- PrSquared gives a more in-depth way to complete the SMNR. The site provides a template with step-by-step instructions to follow.