Public Relations Ethics

Not only has Web 2.0 added additional layers of communication to the practice of public relations, but it seems that social media has introduced communicators to a new set of ethical challenges. In fact, this led to a series on pr-squared. During this week’s PR 2.0 Chat, we took an in-depth look at some potentially sticky situations.

Spend a few minutes thinking about these questions. What’s your thoughts?

  • Is ghostblogging ok or unethical?
  • What about ghost-tweeting? Fair game or unethical?
  • Do PR pros need to disclose when tweeting about client? If so, how?
  • Is it ever ok to delete a comment on a blog, FB page, etc? Why or why not?
  • Have you ever read the PRSA Code of Ethics? Do we need a SM Code?
  • Your boss asks you to withhold (or add) details in a press release — significantly altering the story. How do you respond?
  • A reporter calls looking for sensitive info. Is it acceptable or unethical to wait until his/her deadline passes to call back?
  • Your client is exaggerating claims about a new product’s benefits. What do you do?
  • Client accidentally misrepresents the facts during interview. What do you do? What if it’s a live interview?
  • How do you handle a Facebook fan w/ very strong opinions that disrupt the conversation? Is it OK to block that person?
  • Lines blur btwn PR & content creator. How do you handle clients who want coverage in your blog?
  • If long-time client breaks the law, are you obligated to continue representing?
  • If someone asks you to do something unethical, how do you respond?

{Source: prtini}

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One thought on “Public Relations Ethics

  1. Ethics depends on a person. This is scary because people will do anything to climb to the top. Some people do not want the fame they just want to money and will ghost blog. Personally if you are going to do that why not just create your own blog. Exaggerating the claims of a product can cause legal problems. Not thinking and trying to fool the public can ultimately cost you more headache and money at the end. The best tip for anyone is if you think it is wrong then it is wrong. If you are not sure then double-check the facts. If you do not care about ethics please find another job.

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