Top 10 Blogging Tips

[image by made by girl]
  1. Express your own self through your blog.
  2. Write about topics that interest you.
  3. Include pictures and videos to make your blog more interesting to read.
  4. Communicate with others through your blog.
  5. Find other blogs that interest you and follow then and maybe intern they will follow you!
  6. Be sure to give credit to the correct sources that you chose to use when blogging.
  7. Have an ‘eye catching’ blog. When someone sees your blog for the first time, do you think they will want to come back again?
  8. Post frequently or else you may loose your readers.
  9. Lastly, have fun with your blog. Share funny stories, quotes, pictures…whatever makes you happy!

Question and Answer…

  • Just what is a “Social Media News Release”?

According to the book., a Social Media News Release uses major electronic distribution services to embed a news release with high-resolution photos/graphics, video, and audio compnents.  These can be expressed through different social media sites.

  • When should a PR practitioner use a SMNR rather than a “regular” news release?

PR practitioners should use an SMNR when they want to convey their message to the online community.   The major advantage they point out is that using an SMNR allows for two way communication between the PR practitioner and the target audience.

Just a little FYI about Social Media News Releases

Let’s start off with the most common question….WHAT EXACTLY IS A ‘SOCIAL MEDIA NEWS RELEASE’? Realwire says, “a SMNR is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large.”

A PR pratictioner should use a SMNR rather than (or perhaps in addition to) a “regular” news release?

Social Media Traning says, “although traditional news releases can incorporate links and can include some multimedia elements, a social media news release aims to completely rethink the narrative, text-focused approach to news announcements.”

As I was searching for information about SMNRs I found a few helpful websites.

  • Pressitt allows you to ‘create, publish and share’ all on their website. Not only do they have templates for you to use, they also include examples! Can’t get much better than being able to see other examples! Pressitt also shows you the ‘latest’ SMNRs that have been published!
  • Social Media Traning tells a lot of information about ‘what a SMNR really is’ and why you should use it. As well as the pro’s of using one. This website would be great to look at before starting to write your SMNR.
  • PrSquared gives a more in-depth way to complete the SMNR. The site provides a template with step-by-step instructions to follow.

NewsU: Multimedia Storytelling

This week I took the NewsU: Five Step to Multimedia Storytelling and I learned a lot of new things and a few things surprised me!

I learned what multimedia storytelling really is, because honestly I didn’t have the slightest idea! It is a nonlinear story that includes action for video, a process that can be illustrated with a graphic  strong quotes, and/or powerful emotions for still photos and audio.

There are five steps to writing a multimedia story and getting it processed:

  1. Choose a story that is interesting and will keep a reader engaged
  2. Think of ways and method you will approach the story
  3. Go out and get your story by using a camera, mic, laptop, pen and pad, etc.
  4. Edit what you’ve found
  5. Organize your story and produce it

I was surprised about how prepared you must be to cover and write a story. I never realized how much effort and time goes into producing this. Such as learning about all of the tools, computers, cameras, ect…and then making sure that it all works when you go out to cover a story. I think since I never see the ‘behind the scenes’ work I never even thought about what all goes on…but after doing this course i’ve realized a lot more takes place!

Something I would like to learn a bit more about is how to be effective. How can you produce an effective storyboard that others are interested in? This just seems impossible to me until you’ve practiced a while writing ‘the perfect one’

11 Ways for PR Professionals to Stop Annoying Journalist

1. Stop sending so many news releases at one time

  • Problem: OVERLOAD. Journalist do not like this. They get overwhelmed and can end up choosing stories that are not even that important, or what you wanted.
  • Solution: Send to the specific media source that relates to your topic and they will be much happier to receive one copy than a million at one time!

2. The article is not ‘reader worthy’

  • Problem: If the article is not worth someones time to read…why would anyone read it?
  • Solution: Have an interesting article that catches readers attention

3. Meeting the deadlines

  • Problem: Journalist have deadlines to meet themselves, so if you do not meet yours, they may not meet theirs
  • Solution: Turn all information in on time and both of you will end up happy!

4.Using the correct format for each specific medium

  • Problem: Different types of media use different formats. If you use the wrong one they may have to go back and change all that you did which waste TIME!
  • Solution: Check with the media you are writing for and be sure to use the correct format so they do not have to go back and change things, which in the end they may not even use the story. So do it right the first time!

5. Correct grammar

  • Problem: When a journalist receives work that needs help…they get ANNOYED! Why should they have to worry about fixing your mistakes in YOUR story? They shouldn’t…
  • Solution: Read your release over and over and even have others read it before submitting it.

6. Be considerate

  • Problem: If you are writing about food, why would you send your story to a sports media? Think before sending where exactly your story would fit best.
  • Solution: If you write a story about food and send it to a media that talks about food, PERFECT! The story will fit right in!

7. Include all contact details

  • Problem: If this is not included the journalist will either have to look up the information or else throw away the story.
  • Solution: Be sure to include all appropriate information so the journalist will not have to worry and the story can be easily published!

8. Length

  • Problem: If the Journalist is given a certain length do not go over or go under because this could result in the amount of space that was either paid for or saved just for this story.
  • Solution: Figure out how much you need to have written and write the exact amount so the story can fit within the needed space or time.

9. Don’t use the ‘important flag’ when e-mailing

  • Problem: Journalist receive millions of these daily. What might be important to you-is not to them.
  • Solution: Send the e-mail as a regular email without any flags and they will deal with it as needed!

10. Thank you

  • Problem: If you do not say thank you, the journalist could overlook you next time for someone who really appreciates them.
  • Solution: Say a simple ‘thank you’ and they will know that you appreciate their time and efforts!

11. Feedback

  • Problem: You may not want to hear the negative feedback, however it may help in the end.
  • Solution: When you are given feedback, you can figure out how to do better next time if needed! (Unless you are perfect that is…)

{ Source: 62-ways-to-improve-your-press-releases by MATTHEW STIBBE}


Info graphics and Beyond…

The book tells us that info graphics is a “computer-generated artwork that attractively displays simple tables and charts.” Simple infographics can be created in Microsoft Office or for more compile designs you can use InDesign, Photoshop, Illustrator (Adobe).

The client I have chosen for our class is Phi Mu Sorority. I have chosen to focus mainly on Children’s Miracle Network, which is the philanthropy. If I created an infographic about this I would show different aspects of childhood cancer. Such as, the different types, stages of each one, what each type really entails as well as many other things.

The Mission of CMN is to save the lives of children by raising funds and awareness for children’s hospitals and foundations throughout the world.

Children’s Miracle Network is a non-profit organization that raises funds for more than 170 children’s hospitals. Countless individuals, organizations and media partners unite with Children’s Miracle Network hospitals to help sick and injured kids in local communities. Donations to Children’s Miracle Network create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year.

Every child deserves the hope and healing of children’s hospitals. With the help of a Children’s Miracle Network hospital in their community, children of all ages and backgrounds can receive treatment for every imaginable disease and injury—from asthma and broken bones to cancer and heart defects. Children’s hospitals are also on the front lines of research, education and outreach programs that keep millions of kids out of the hospital each year.

This year alone, Children’s Miracle Network hospitals will provide charity care worth billions, yet these children’s hospitals depend on community support to help fund their vital services.

To ensure children’s hospitals have the resources they need, Children’s Miracle Network’s partners conduct thousands of special events and grassroots fundraisers year-round. Corporate partners sell Miracle Balloons, radio and television stations broadcast stories of medical miracles, and college students hold Dance Marathons—just a few of the programs generating millions of dollars each year to provide the life-saving care and crucial services kids need.

Through its continuous efforts to help kids, Children’s Miracle Network has raised more than $3.4 billion to date, most of which is donated a dollar or two at a time by caring individuals.

Children’s Miracle Network has grown dramatically since its founding in 1983, from a televised fundraiser in a small studio to one of the world’s leading children’s charities helping million of kids each year.

{Source Children’s Miracle Network}

What PR Open Mic Has to Offer…

PrOpenMic is an online is a “social network for PR students, faculty and practitioners worldwide.” I was already signed-in to the ‘network’, however I didn’t ever learn how to use it or anything about it. So, I took this opportunity to learn about what the site had to offer.

My most favorite part about it is the photos. You can click on this and then see tons and tons of photos that people have taken. I think I found this so interesting because I love to travel and a lot of the pictures are ‘traveling pictures’. When I get on the site this is always the first thing that catches my eye. I do not even know the people that are in the pictures, however the scenery is beautiful (in those that are not just close head shots)-so it doesn’t matter! I hope to one day upload some of my own! This is my favorite so far…

Another part that I enjoyed learning about was the jobs/internships. This connects you with others that are posting job opportunities and you can read all about them and what they expect you to do, which is great for recent graduates looking for a job!!

Lastly, I enjoy looking at and reading the forums. There is such a wide rage of things that are discussed within this section that I find interesting. Some of the post are from people my age and others are from teachers and PR professionals. This gives me different views on topics that I am learning about.

NewsU The Lead Lab

This week we were told to complete the NewsU Lead Lab. I first signed on and didn’t think it was going to be very interesting. However, the lab was interactive and maybe even a bit fun! I learned a lot and it helped to practice writing leads.

I learned about various types of leads such as: Significant Detail, Emblem, Summary, Round-up, Analysis and Emblem.

•                Significant Detail inclues numbers, figures, statistics

  • Emblem gives detailed facts-you should be able to picture it in your mind
  • Summary puts everything together. You should know what to expect within the first paragraph.
  • Round-Up includes things that relate
  • Analysis includes what is going to happen
  • Emblem creates the picture for you

Is important to start off with a good lead because that will get the readers interest. If you lose them in the lead then they will not continue to read the story or release. In the ‘PR world’ it is important to have your information be ‘catchy’ so others will want to read what you have to say. If it’s boring you will be shot down. I’ve tried working on my leads and being catchy with what I say. I hope that over the semester I continue to get better.

  • How are you with writing leads?
  • Do you find them important?
  • Did you think they were as easy as they look?

She follows me, she follows me not…

If you are not familiar with TWITTER, you may want to watch this video that shows you exactly what twitter is all about!

This is my second time around using twitter. I first used it when in Intro to PR. At the beginning of my ‘twitter usage’ I thought…’Oh boy! This is going to be strange!” From then on I have learned so much about how to tweet, re-tweet, @reply and many other things! I feel as though I have come such a long way in my short ‘twitter life!’  As you may know, since I used twitter before for a class I stopped when the class was over. It was not for any specific reason, I just felt like my information was not important like all of the other tweets that I read from my followers. I realized once joining again that although I may not say the most ‘important’ things, I say that relates to my life, and me just as everyone else does too! I enjoy being able to read what others are doing and what interest them. I get excited when I see updates that are interesting and have links for me to check out!

I’m so thankful to have used twitter before, because I feel like this ‘time-around’ I was much more prepared and excited. I knew what I was getting into and I was looking forward to reading post from those that I would enjoy following previously, such as Paula Dean! She of course, if one of my favorites!

I was actually in Forsyth Park in Savannah today, and heard people talking about ‘how they couldn’t wait to get home and tweet about this beautiful day!’ Well, I was so proud! I beat them to it! J It’s amazing how twitter has grown and so many people are using it worldwide. It is a great way to keep up with what is going on if you don’t have time to talk with friends, watch the news, ect…Thank goodness for twitter, because now I am INFORMED!!!

It’s one of the fastest-growing phenomena on the Internet.
New York Times

So, what do YOU really think about twitter? I googled ‘twitter is’ and so many different things pooped up. Of course we have out own opinions, but I want to know yours!

What makes a story NEWSWORTHY?

  • News is defined as Newsworthy information about recent events or happenings, especially as reported by news media.
  • Timing: This is important in news. News means things are NEW. Everyone wants to know the latest news, not old news. Old news is quickly discarded. Today is news, although todays news will be old news tomorrow.
  • Significance: The number of people affected by the story is important. Get the attention of various groups. Such as Georgia Southern student missing.
  • Proximity: Stories that happen close to us or with people that we have a connection to is more significant. Proximity does not mean geographical distance. It’s more like ‘neighborhood news.’ You want to know what happens in your state, town, neighborhood, friend network, ect.
  • Prominence: Celebrities  get more coverage because people are more interested in them than a regular person on the street. people get more coverage just because they are famous.
  • Human Interest: Human interest stories appeal to emotion. They want you to laugh or cry when reading or listening to the news.