“Just because today is terrible doesn’t mean that tomorrow won’t be the best day of your life… you just have to get there.”

5 Unique Ways to Use Twitter for Business

Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses usingTwitterTwitter as a medium to connect with customers and fans.

Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren’t so obvious.

From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy.

  1. Pitch to your followers
  2. Reward loyalty
  3. Market Research
  4. Target Niche Audiences
  5. Add your own Metadata

Please read the full story here.

TMZ’s Harvey Levin “What’s a Pinot” at Dancing with the Stars Kate Gosselin question to Nuttin’ But Stringz

Los Angeles, CA – Just got off the phone with the manager of Nuttin’ But Stringz, who is stranded along with thousands of airline passengers in Europe due to the Iceland Volcano eruption. Not since 9-11 or Mount Saint Helens (May 18, 1980, Washington State) have so many planes been grounded. TMZ got an exclusive interview this week with Tourie and Damien Escobar, brothers who make up the internationally renown Nutt’ But Stringz, who performed live at Dancing with the  Stars on ABC. Taking a break from the show TMZ caught the urban rock violinists just outside the DWTS studios.

When asked who they thought was the best dancer? Both replied in harmony, “Kate Gosselin. She’s a good woman, a good Mom and the most sexy,”  Tourie and Damien answered.

TMZ’s Harvey Levin (shaking his head), back in the newsroom, was blown away when he heard Tourie Escobar ttell the TMZ news cameraman that He’s
” in love with Kate Gosselin, and would love to date her.”

When they asked who’s the sexiest Dancer on DWTS, both replied Kate Gosselin. “Kate is even sexier than Pamela Anderson,”  said Tourie.  She’s “Pinot.”

Levin, back in the newsroom said, “Now you’re losing me, what is Pinot?” Both
violinists answer, “A fine wine.”

To continue reading please check out the story.

{Source is included within the story}

Phonathon is Back in Action…

The ladies of Kappa Mu Chapter at Georgia Southern University are hosting the phonathon for the second year in a row and we’re ready for another record-breaking year.

Money raised during the phonathon goes to the Annual Fund, the operating budget of the Foundation which is the source of financial support for leadership programming, life skills education, a portion of the salaries of the chapter consultants, management of the scholarship and philanthropy programs.
Calls will be made April 18 – 21, starting at 3 p.m. EST on Sunday and continuing each evening until 11 p.m. EST.

The caller ID will show Holiday Inn and a 912 area code – when you see the girls calling, please pick up! They are so excited, and sometimes a little nervous, to talk to you. Even if you aren’t able to give this year, take a moment to chat and thank Kappa Mu collegians for giving of themselves so tirelessly!

If there is a specific time you would like to be called, please notify Tracy O’Neal at toneal@phimu.org and we will accommodate your request.

Remember, your tax-deductible donation in any amount is sincerely appreciated!

Phi Mu Foundation Phonathon

Just a little FYI about Social Media News Releases

Let’s start off with the most common question….WHAT EXACTLY IS A ‘SOCIAL MEDIA NEWS RELEASE’? Realwire says, “a SMNR is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large.”

A PR pratictioner should use a SMNR rather than (or perhaps in addition to) a “regular” news release?

Social Media Traning says, “although traditional news releases can incorporate links and can include some multimedia elements, a social media news release aims to completely rethink the narrative, text-focused approach to news announcements.”

As I was searching for information about SMNRs I found a few helpful websites.

  • Pressitt allows you to ‘create, publish and share’ all on their website. Not only do they have templates for you to use, they also include examples! Can’t get much better than being able to see other examples! Pressitt also shows you the ‘latest’ SMNRs that have been published!
  • Social Media Traning tells a lot of information about ‘what a SMNR really is’ and why you should use it. As well as the pro’s of using one. This website would be great to look at before starting to write your SMNR.
  • PrSquared gives a more in-depth way to complete the SMNR. The site provides a template with step-by-step instructions to follow.

“Picture perfect memories scattered all around the floor. Reachin for the phone cause I can’t fight it anymore. And I wonder if I ever crossed your mind; for me it happens all the time… It’s a quarter after one, I’m all alone and I need you now. Said I wouldn’t call but I lost all control and I need you now. And I don’t know how I can do without, I just need you now.”
Lady Antebellum, Need You Now

Chapter 14: Writing e-mails, Memos and Proposals

A memo has five components:

  1. Date
  2. To
  3. From
  4. Subject
  5. Message
A letter can be used to carry any type of message that requires written record.

When sending an e-mail be sure to use manners and keep the messages that you send. Be SURE to send it to the person you are intending it to go to. Also, keep it short and sweet and to the point.

Click here to check out the textbook!


The Last Song has become one of my favorite movies. I have been to see it twice and I will even pay to see it over and over again. I love that it takes place in Savannah, so I feel like I’m ‘right there’ during the movie. Liem is beautiful and Miley does a great job.

A. very. sad. movie. but. so. worth. it.

Sometimes you have to be apart from people you love, but that doesn’t mean you love them any less, sometimes it makes you love them even more….

NewsU: Multimedia Storytelling

This week I took the NewsU: Five Step to Multimedia Storytelling and I learned a lot of new things and a few things surprised me!

I learned what multimedia storytelling really is, because honestly I didn’t have the slightest idea! It is a nonlinear story that includes action for video, a process that can be illustrated with a graphic  strong quotes, and/or powerful emotions for still photos and audio.

There are five steps to writing a multimedia story and getting it processed:

  1. Choose a story that is interesting and will keep a reader engaged
  2. Think of ways and method you will approach the story
  3. Go out and get your story by using a camera, mic, laptop, pen and pad, etc.
  4. Edit what you’ve found
  5. Organize your story and produce it

I was surprised about how prepared you must be to cover and write a story. I never realized how much effort and time goes into producing this. Such as learning about all of the tools, computers, cameras, ect…and then making sure that it all works when you go out to cover a story. I think since I never see the ‘behind the scenes’ work I never even thought about what all goes on…but after doing this course i’ve realized a lot more takes place!

Something I would like to learn a bit more about is how to be effective. How can you produce an effective storyboard that others are interested in? This just seems impossible to me until you’ve practiced a while writing ‘the perfect one’